How to get succes with Social Media in a Corporation

Before you start using Social Media as part of your marketing tool box, make sure it fit the overall company strategy for communicating with your costumers;

Social Media has its limitations. It can not encompass all of the business marketing. The limitations of social media can be placed in the following 3 areas;

• Social media marketing doesn’t drive sales
• Social media marketing can be a time consuming waste of resources
• Social media marketing takes a lot of time and attention to do correct

Social media marketing doesn’t drive sales

The idea of social media marketing is not to hard sell the products or services. The main purpose is to interact with costumers/consumers and make them feel they are part of the company brand and company. The idea is that social media should lead members, followers and friends to places where they can learn more about company products and services – not hard selling products or services.

Social media marketing can be a time consuming waste of resources

With social media marketing it is very easy to spend too much time posting and interacting with people than you spend doing more productive work. Social media marketing can therefore be a very time consuming and waste of time if you have not the correct perspective on the use of social media marketing.

Social media marketing takes a lot of time and attention to do correct

Social media marketing can be a waste of business marketing resources if your business is not carefully taking care of the value of time used. Social media isn’t something one can create and forget, either. Social media requires constant attention to interact with others and drive traffic to the company blog profile or other social media. Social media marketing requires long term thought and dedication, be prepared to dig in for the long haul.
When you have taken the above into consideration don´t hesitate to start using Social Media and if you want to start and try with as little risk as possible use the framework in this blog to get some experience with the various tools of Social Media;

The above framework identifies the combinations of marketing objectives and online applications available for an enterprise company. At the same time the framework identifies the usability of each application type in reaching the marketing objective and herby be able to fulfil the business strategy for the enterprise. The framework is meant to be a quick guide for decisions makers to use social media in a beneficial way for the enterprise company. The usability has been created during my research of the topic of Web 2.0 and social media use in enterprise companies. This is a guide and not a complete list of how to use the various social media applications in the marketing objectives. The best way is to try by your self and look into what works and what don´t, and use the quick guide as a tool for you to try the various combinations.