How the shifting power from enterprise to consumer could be used positiv by the enterprise?

As enterprises now have to face that costumers have gained the social media power the enterprise could as well turn the situation into something positive. Start investing in costumer service and make sure that the purpose with your investment is 100% positive costumers, and remember that your most critical costumer is your best friend as he/she would tell you the truth about your product or service.
Your next investment should be in Social media tools/software which make it possible for you as an enterprise to listen in to what your costumers are talking about on his products. At the same time the enterprise must give his costumers the ability to tell him what he/she need the enterprise to produce - this is a hard situation for the enterprise to loose control, but it will pay off in the long run - cost reduction in development and properly increasing revenue. The enterprise goal with giving the costumer control and influence in the product and service development must be having the costumer working with the innovation so the enterprise can invent a product and service which the costumer will "love" to tell everybody they know about. There are examples of products which costumers will "love" to tell the world about. In the IT world Apple have created computers and phones which are more to the costumer than just products it is part of their identity - they "love" to tell the world that they are part of the community of "Apple lovers". Another product is the new Novo Nordisk insulin product which an American user group started to spread the "loving" on FaceBook how they would loose weight using this new product - and it was significant weight loss.
The third investment you should do as an enterprise is giving your brand back to your costumers in the knowledge of that your would not have a brand without positive and "loving" costumers. You have used a lot of money on communicating telling your costumers what your brand values are! What you should do with costumers "loving" your product, is asking them what does your brand mean to them and what makes them "love"  it and wanting to spread the word all over the world about your product or service.
Would this work outside the perfect world - properly not today - but it will not take long before it would be part of the reality for enterprises so in that perspective it is a good idea to test this concept - and get used to the new conditions we can not turn the clock back can we !