The trend from 2011 has shown, if you want to have your content and context out to the broadest possible audience, no matter how they use the devices to get your content you have to make it usable on mobile devices. The South American region has taken mobile devices in use to get information and to get content from all over the world. The Arabic spring has shown how despotic leaders can not survive in a world where access to news and information is fast.
The success of enterprises social media production is to produce content that can easily, be used on a mobile device both in size and shape and without destroying the content. Mobile devices will be the winner in 2012. The devices are cheap and easy to get and easy to use. This creates the possibility to get in touch with an enormous market. The technology getting into place will be very interesting to follow.
Apple will continue to get the apps developed to their platform and continue the integration; they will try to stay in the high-end of the market, but will properly face a declining interest from the trend setters as their platform has not changed in the last 4 years. New platforms will be developed by Microsoft with the windows phone which will be more intuitive than ever seen before. Microsoft have developed a product which is a mobile with a Windows phone system to a price of 50$ for the Android market. Google has taken their apps and made them available to the phone market. Social Media has gone from the few to the many getting mobile and it will get even further.
Will their be any boundaries coming up – for sure but the development of new technology and the increasing use of Social Media on the B2B market will secure that these boundaries will be diminished and even disappear over time.
