Is the Social Media
“revolution” limited to be placed on platforms like Twitter, Face Book, and
LinkedIn and operated from Smart phones and tablets? If this is the issue, a
lot of enterprise owners have been blinded and assured that only the new and
fast moving platforms is only Social Media durable. The purpose of Social Media
for an enterprise is not about which platform or device it is run on – it is a
matter of how to get a proper content delivered to your target group. To state
it more clear – The principal goal of social media is not to
make friends but to tell other people what to do!
Which target
groups do the enterprises have to turn to?
Most enterprises have to
realize that the social era has changed the world and
how we create value to our consumers. The 21st century
consumer searches the internet to gather information of what to buy and get
knowledge of the new trends. The consumer’s uses, the fast growing platforms
like twitter and Face Book to speak to their friends and get recommendations
from them on products and knowledge of trends but other means of information
gathering are used heavily. Consumer groups are still heavy users of on-line
forums such as blogs and other sights where they could be told what to do and
where to go with out being directly influenced by the commercial from
enterprises.
What should the
enterprises do to participate in the dialog and at the same time tell people
what to do?
The recopy is simple for
the enterprise, it isn’t the social media per se, that they should be attending
to; it’s the media used by the target group of the enterprise that care most
about what they do and what the could help to solve. The recipe is simple but
the way to get there will demand changes in how the enterprise, want to
communicate and how open it can and will be of its products and services. There
is no doubt that you as an enterprise can learn what people think of their
company on Facebook. And the enterprise can get followers on twitter. But do
not make the potentially mistake of thinking that you have covered your social
platform with these few medias. There have been stakeholder media before
twitter, facebook and LinkedIn and they have been worked on other devices than
smart phones, tablets and other fast moving devices. Be aware that the
stakeholders are still expanding in reach and resources and you as an
enterprise have to consider how to work together with these stakeholders to be
able to create the value you want to sell to the market.
