Will Social Media continue to be a powerful communication channel in 2013?

During 2012 corporations and individuals, who have been in the social media market have discussed;

1. To find the tools to get the measurement right, so the accounting people can see the investment in Social Media pays off.
2. On the other side the communications people have been discussing context and content.
3. And least but not last a lot of private people has started a “battle” to keep their integrity intact and secure that their information belongs to them instead as they claim to the corporations.

Ad1. From a corporate perspective there will still be a battle in 2013 to find the right measurement tools or more correct the best measurement tool available for the specific social media task you as a corporation want to present to the market.

Ad2. In 2013 Marketing and communication people will continue the discussion of content and context. This discussion purpose is to be able to reach the consumers in a better and more direct way to create a dialog with them to make them purchase more products or services in the future

Ad3. In 2013 the integrity battle will continue and maybe even grow among consumers and corporations. The interest in this subject from a corporate perspective is to secure that possible costumers do not lose their trust with a service; they will go find a different one.

To help consumers to have more faith and trust in what is going on at the social media at least two important actions must be implemented:

1. We need to have a better privacy setting and an ethical default sharing options.
2. Search engines, social networks and other data storing Medias need to provide ways for users to easily remove hide or at least curate their personal data that has been cached or stored permanently.

The social media presence in 2013 will have the dimension to keep the consumer more secure and faithful of being part of the social media. Consumers must not feel that the power of their social media presence is controlled by search companies and the social media it self.

I want to whish all people reading my blocks a happy and prosperous social media new year 2013.