How do you get the best connection between your Key Performance Indicators and your Social Media?

Do you consider that your company are in business?

Do you use Social Media in your marketing strategy? 

Have you thought of what the cost is of engaging in social media?  

This could be, considered as a bunch of odd question. The real question you should ask yourself:

What is the cost of NOT engaging social media?

Then when you have taken your decision to engage in Social Media and made it part of your Marketing strategy, you will have to consider what I have mentioned in my previous blogs and how important it is that;

• Social Media have a proper and qualitative content.
• Social Media is about exchange of information and communication among peer to peer.
• Social Media is a matter of listening, communicating and trusting your costumers.
• Collaboration in Social Media is very important.
• Social Media must be, worked with care and advices of how to engage in Social Media is important.
• Social Media is not a sales tool but a communication tool in the overall marketing strategy of the enterprise.
• Social Media is a part of the Social Cloud as you concentrate to do your social engagement instead of how to work the hardware and applications.

Now the time has come to look at how you choose your, Key Performance Indicators (KPI) when you are working with Social Media.  The endpoint for you is to have success with Social Media and that demands a proper strategy of;

• What do you want of outcome, as a company using social media?
• How do you get in position to get there?
• How would you measure tangible and In-tangible, successes using Social Media?

There is a lot of hype around being in Social Media, and companies forget to take the proper precautions described above before rushing into using social media with sometimes, fatal consequences for their brand and company. What you need to do before engaging in Social Media, you need to dig deep into your company culture and make sure that your culture, do care about your costumers and their needs. Start to describe the three things you want out of your Social Media approach and choose your means of engagement with care.

To have the best connection between your KPI and your Social Media you must be as quantifiable as possible. A quantifiable approach could be;

1. Increase online sales by 10%.
2. Increase the number of positive posts each month on all Social Media channels. Goal: 1000.
3. Increase the number of Social communities to 5000 social matter experts or evangelists.

This is specific KPI for your social engagement, which is easy to quantify and with a qualitative aspect, which is measurable. The next step is to decide which analytical tools you will use to measure the above progress with and how often you want to do it. Some love to see a day-to-day basis other want a weekly basis. What ever you choose you need to secure that your tactics are working or you have to change your approach. It is important for your success with social media to continue to measure and refine your measuring points to secure that there will be a qualitative outcome of your effort. As a marketer, you know that if your social media approach do not generate a positive outcome the channel, will be closed and other marketing approaches will be used. One thing is for sure if you define your KPIs properly and combine them with the other suggestions in my previous blogs you will have a success. But as said before there is no conclusion list which you can take from your top drawer you have to work with what is best for your business.