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søndag den 23. juni 2013

Social Media in a virtualized world



There is no doubt that it is difficult to develop Social Network Services that contains large amounts of Social Media by using traditional techniques with related to processing and transmitting it in large and Data Base systems for storing it. The rise of mobile and cloud applications where Social Media are used on is subverting existing IT management paradigms. The ability to handle large amount of Data – BIG DATA – (Social Media among other) on a single management console is moving from a nice-to-have solution to a must-have solution. The demand for collaboration where ever you are from what ever device you use forces products from complete solutions to point products having the same availability at a lower cost. One of the issues of working with social media in a virtualized environment is to have an increased ROI on client virtualization which must be achievable and measurable. Of course an enterprise company should not approach client virtualization only due to ROI. Client virtualization makes it much more beneficial to work a collaborative environment in an operational sense. Enterprise companies culture become increasingly driven by younger, more connected, collaborative, and mobile workers. Enterprises which do not build the foundation to support flexible and collaborative computing will find employees much harder to manage and to an extent, harder to retain in the enterprise.  There are 3 main reasons why Social Media has to be worked in a virtualized world;

·         The increasing amount of Data which is used to make Social Media collaboration.
·         The reduced IT-budgets drives IT cost by enabling IT to work more efficiently, and ensuring increased collaboration. This means driving the endpoint hardware by extending the life span of the equipment or repurposing them as virtual machines endpoints.
·         The Social Media collaboration demands a more flexible computing to ensure that younger employees will retain in the enterprise.

Virtualization on various devices can allow users ubiquitous access to their virtual devices which can improve overall user satisfaction and increase the Social Media collaboration. But it is a fact that client virtualization is still in the early phases so if the enterprises start investing in solutions that can better manage users demand for faster and easier collaboration, regardless of where they are or what device they are using in their Social and other communication. Enterprises failing to participate in the development of a virtualized communication platform will risk losing their competitive advantage in the long term and in the short term damage their overall business according to the 3 reasons why Social Media has to be worked in a virtualized world.